ALICE DOĞRUYOL
Publicist & Writer
Alice Dogruyol is a renowned publicist and writer, celebrated for her collaborations with some of the world's most prestigious brands, innovative start-ups, paradigm-shifting causes, and inspiring individuals.
She began her career at leading PR agencies working on global product launches and with prominent figures in theatre, music, and entertainment.
In 2007, Alice transitioned into sustainability PR, managing a groundbreaking eco-tourism project in Libya. She then specialised in beauty, health, spa, and travel PR working with tourist boards and hotels worldwide.
Her storytelling prowess captured the attention of The Daily Mail, leading to a successful regular lifestyle column in 2010.
Since 2011, Alice has worked as a PR consultant and writer with a diverse range of wellbeing and lifestyle brands, from high tech nutritional supplements to specialist health retreats. She has collaborated with several PR agencies, including Quintessentially Communications, Eco-Age, Luxley Communications, RM Publicity and This Chapter PR, focusing on projects that align with her passion for health, wellness, longevity, and environmental preservation.
Alice's expertise spans all facets of health, wellness, and travel. She excels at crafting compelling narratives that bring these stories to life. Beyond her PR achievements, Alice is a prolific writer, contributing a monthly column to Top Sante Magazine on weight loss, blood sugar balance, and longevity. Her insightful articles have been featured in esteemed publications such as The Daily Mail, The Times, The Telegraph, and Platinum Magazine.
An avid travel writer, Alice shares her journeys with a unique focus on health and wellness, often exploring the world's premier wellness retreats and infusing her travel narratives with a healthy twist. Her passion for health and longevity drives much of her current work, which centres on the interplay between medicine, nature, and the pursuit of optimal health. Alice's diverse talents and passionate advocacy for health and wellness make her a respected voice in the industry.
Black Sheep Hotels
Mission & Strategy
AD Publicity worked with Black Sheep Hotels on a 3 month project to ignite interest and generate positive press coverage for this newly refurbished trio of hotels in the Scottish Highlands. They had experienced some negative trade and consumer publicity and the strategy was to retell the story in a fresh way highlighting the unique locations, culinary excellence, spa facilities and sustainability credentials; establishing Black Sheep Hotels as the best place to stay in The Highlands. AD Publicity produced a press tool kit, designed press trips and itineraries that resulted in some outstanding PR in a short space of time.
"With such an idyllic, nature-wrapped setting, it’s no surprise that our tartan-accented room made the most of the views: huge floor-to-ceiling windows meant we felt immediately immersed in the unspoilt Scottish landscape. We settled in for a dram of whisky, watching the last of the sunshine disappear behind the hills as the night rolled in."
The Independent
