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Black Sheep Hotels


Mission & Strategy

AD Publicity worked with Black Sheep Hotels on a 3 month project to ignite interest and generate positive press coverage for this newly refurbished trio of hotels in the Scottish Highlands. They had experienced some negative trade and consumer publicity and the strategy was to retell the story in a fresh way highlighting the unique locations, culinary excellence, spa facilities and sustainability credentials; establishing Black Sheep Hotels as the best place to stay in The Highlands. AD Publicity produced a press tool kit, designed press trips and itineraries that resulted in some outstanding PR in a short space of time.  

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“This traditional Scottish lodge is bringing first class Indian cuisine to the highlands."

National Geographic Traveller


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"With such an idyllic, nature-wrapped setting, it’s no surprise that our tartan-accented room made the most of the views: huge floor-to-ceiling windows meant we felt immediately immersed in the unspoilt Scottish landscape. We settled in for a dram of whisky, watching the last of the sunshine disappear behind the hills as the night rolled in."

The Independent

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"If the stunning location and spacious rooms aren't enough to sway you - the food will be." 


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"As lochside locations go, The Whispering Pine Lodge is pretty unbeatable...One of the best spa hotels in Scotland."

Woman & Home

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"What struck me about all three premises was the celebration of history and the respect they had for the setting they were in, as well as the connection they established with the community, anchoring themselves into the heart of what true hospitality really is."


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"We opted for an al fresco lunch on the Lochside Brasserie’s expansive terrace, with heavenly views of Loch Lochy. It was glorious!

A Luxury Travel Blog: The Whispering Pine Lodge

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"If the stunning location and spacious rooms aren't enough to sway you - the food will be." 

A Luxury Travel Blog: The Cluanie Inn

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"After a long day exploring the Highlands, guests can drift off into deep relaxation with one of the many spa treatments on offer in the hotel’s The Little Salon & Spa treatment rooms delivered by a team of excellent therapists."

Health & Wellbeing

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