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EXTREME HANGOUT COP27

Copy of Running Out of Time finish line at The Extreme Hangout Sharm El Sheikh 8 Nov (1).j
Copy of Running Out of Time finish line at The Extreme Hangout Sharm El Sheikh 8 Nov (1).j

Mission & Strategy

Generate as much coverage as possible for the second Extreme Hangout at COP27 in Sharm El Sheikh. AD Publicity generated mass TV coverage by spotting an opportunity to spin a story by hosting the finish line of the Running Out Of Time Relay at the hangout and inviting Nicola Sturgeon to attend, generating mass media exposure. 

ITV Good Morning Britain

Richard Gaisford reported live  three times from The Extreme Hangout to cover the finish line of the Running Out Of Time Relay and interview Nicola Sturgeon. 

Coverage

Take a look at some of our work...

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