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EXTREME HANGOUT COP27


Mission & Strategy
Generate as much coverage as possible for the second Extreme Hangout at COP27 in Sharm El Sheikh. AD Publicity generated mass TV coverage by spotting an opportunity to spin a story by hosting the finish line of the Running Out Of Time Relay at the hangout and inviting Nicola Sturgeon to attend, generating mass media exposure.
ITV Good Morning Britain
Richard Gaisford reported live three times from The Extreme Hangout to cover the finish line of the Running Out Of Time Relay and interview Nicola Sturgeon.


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